The stepped brick parapet boasts a concrete nameplate, “Fuller Drug Company,” harkening back to this building’s long service as a drugstore. The sleek, black tile siding on the building’s first story reflects its next incarnation as the Highland Theater. A restaurant and rooming house in 1898, the site became the Kennedy Drug Company in 1899. From 1906 through the mid-1930s, the building was home to Fuller Drug Company (“Prescriptions a Specialty”). Remodeled by the Washoe Amusement Company, which also owned the fabulous Washoe Theater, the building gained the Art Moderne theater façade with double entrances and a ticket booth (now in-filled) when it became the Highland Theater. Promoted as “especially for those who are not able to attend evening shows due to working hours,” the Highland offered “the best motion pictures . . . at prices within the reach of all” and distributed free passes to children on Smelterman’s Day. It opened on August 31, 1940, with Bing Crosby’s “Sing You Sinners.” Shows ran continuously from 1:00 p.m. to 11:00 p.m.; admission was ten cents.